St Vincent soca star Kevin Lyttle, who last year scored a chart-topper on Billboard’s Tropical Songs table with Midnight, featuring Latin artiste Nengo Flow, has signed a deal with Sony Music subsidiary Ultra Records.
This is the second major label deal for Lyttle, who signed with Atlantic Records in 2004 following the success of his platinum single,
Turn Me On, featuring Spragga Benz.
The partnership will see Sony/Ultra and Lyttle’s Tarakon Records releasing four projects, including the singer’s fourth album
Tarakon Records was formed in 2007 and had a distribution deal with Universal for Lyttle’s second album Fyah.
A former customs officer and radio disc jockey, Lyttle was encouraged by his family to pursue music at an early age, and performed at local events.
He recorded Turn Me On as a soca ballad in St Vincent and the Grenadines in 2001. The song was a minor hit throughout the Caribbean.
A remixed version of Turn Me On was officially released in the United Kingdom with dancehall artiste Spragga Benz three years later. The song reached number two in the UK, spending seven weeks in the Top 10.
It became a worldwide hit, reaching number four in the United States, number three in Australia, and making the top five in several European countries.
Lyttle’s self-titled debut album followed in July 2004 and was certified gold in the United States.