Southland International Inc, a subsidiary of the Pereira Group of Companies, to launch Carlsberg Beer, an Original European Brew – at the 704 Sports Bar on Albert and Lamaha Streets from 15:00hrs on 17th October 2014.
Carlsberg is the flagship beer brand in Carlsberg Group’s portfolio of more than 500 beer and beverage brands ranging from alcoholic and non-alcoholic products including MOUSSY & SOMERSBY Apple Cider which have been on the Guyanese market for the past year. Headquartered in Copenhagen Denmark, Carlsberg Breweries operates over 100 breweries around the world with more than 165 years of brewing expertise making them the 4th largest brewery in the world – behind Anhueser Busch, SABMiller and Heineken!
Carlsberg beer was founded in 1847 by J.Carl Jacobsen in Denmark. The Carlsberg founder famously demanded quality above all else and in 1883, Carlsberg succeeded in overcoming the biggest challenge of time – low yeast quality – by discovering the first clean yeast to guarantee the great taste of our beer. This yeast, scientifically named ‘Saccharomyces Carlsbergensis’ in honour of the Carlsberg discovery was freely offered to other breweries and still forms the basis of many modern lager beers today.
A refreshing lager beer with a clean, crisp taste, satisfying depth of flavor and a rich, golden colour with an alcohol by volume (abv) of 5% packaged in 250ml modern attractive bottles now available in Guyana through an exclusive franchise distributor relationship with Southland International Inc.
Carlsberg beer is locally known when it was last here in 2006 and now bold to be back with an even more attractive and modern packaging synonymous with its rich heritage and authentic appeal to inspire and be relevant to people’s lives today. Take for instance the new catch phrase of the beer which allows for one to celebrate their finest moment with the finest beer, ‘That calls for a Carlsberg!’ replacing its previous tagline, “Probably the best beer in the world” in 2011.
Carlsberg’s partnership with the renowned Barclay’s Premier League (BPL) is the latest global sponsorship and has been associated with football since the 1970s. In addition to having ‘Official Beer’ status of national football teams England and Ireland, Carlsberg also sponsors Liverpool FC and Arsenal FC at club level. Carlsberg is also the longest-standing sponsor of the European Football Championships. The 2016 tournament will be Carlsberg’s eighth consecutive tournament since 1988.
At this historic moment for the company, Southland International Inc is proud to be the sole and official distributor in Guyana. Consumers who are eager to try this quality brew can now find it major supermarkets, gas stations and outlets countrywide or visit our office at 23 Brickdam Stabroek Georgetown (ground floor of the Buddy’s Building), telephone 223-1040, 223-1490, 223-1496.